Yesterday, Bing announced that they will include Twitter and Facebook on their search results. I don’t think that the search giant will not take the advantage of having Twitter on their search results for real-time search.
Google’s Vice-President of Search Products Marissa Mayer has announced that they’re going to offer Twitter a search deal.
From the Google blog post:
“Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.”
It isn’t clear yet how will the Twitter feeds will appear in Google search. It maybe merged into normal search results or can be a standalone search product just like the Google Blog Search or the Do Follow Blog Search perhaps? So if it will be merged into a normal search, how will it compete with those keywords that has strong backlinks and those that haven’t been optimized?
Anyway, Google and Microsoft is here on a battle for the best and most informative real-time search. However, Google didn’t announced about Facebook yet. And Twitter has pretty clear million dollar deals here.